Client: Frank
Rationale: Frank is the new guy on the block in the planning consultation service sector, specializing in long range policy development, organizational change services and sustainability. They offer fresh perspectives that result in creative solutions to engage all stakeholders. The mark was inspired by a signpost, representing a journey to new and better places. The handwritten font gives it a friendly human touch while the many diagonals give it lots of energy. An extensive colour palette makes for a very flexible identity that can grow with the company.
