Client: Bentall Physiotherapy
Rationale: Bentall Physiotherapy has been providing physiotherapy services for nearly 20 years and their logo needed a refresh.The new mark uses a stylized outstretched figure as its building block. The repetition and rotation of this figure creates a larger figure that is running, representing the idea that the human body is greater than the sum of its parts. The mark can also be seen as a starfish, a reference to the clinic’s location on the west coast of BC.
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