Client: Clinton Management
Rationale: Clinton Management provides general contracting from project conception to completion. Despite extensive experience, they had no brand identity and approached nimble to create one. Their mark is a simplified and stylized house with a “C” reversed out of it. The negative space inside the "C", creates the subtle shape of a nail head. The typeface is bold, strong and very easy to read at all sizes. This identity shows that they provide quality workmanship in home construction in addition to being creative and reliable.
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