Your brand or corporate identity is often the first impression a prospective client has with your company. It is the face of your business and something to take very seriously. The strength of branding lies in its ability to create an emotional response, often at the subconscious level. The goal, of course, is that this response be a positive one.

Colour and shape hold emotional, psychological and spiritual significance. Typography (the art of choosing typefaces and arranging text) is just as important to a brand identity since letters are essentially “shapes” that impart meaning. By knowing your target audience, these creative design elements can be carefully chosen and integrated to produce a corporate identity that effectively delivers your message to your audience.

At nimble creative, we carefully design a brand identity that is unique and memorable, that represents your company's culture and creates a positive impression with your target market.